SFMC Data Cloud Integration Checklist: 10 Steps to a Unified Customer View

 Creating a unified customer view is the primary goal for modern marketing organizations, and Salesforce Marketing Cloud is the engine that brings this vision to life. Today, customer data is scattered across CRM platforms, e-commerce systems, and service logs. Without a centralized hub, this information remains siloed, leading to redundant messaging and missed opportunities. Salesforce Marketing Cloud becomes exponentially more powerful when integrated with Data Cloud . This allows marketers to move beyond basic automation toward true real-time personalization. While SFMC excels at execution, Data Cloud serves as the intelligent foundation, harmonizing millions of data points into a single "golden" customer profile. Together, they allow for activation that is both fast and accurate. Achieving seamless integration requires more than just technical configuration; it demands a rigorous data strategy. Many organizations fail to realize that poor data hygiene in source syst...